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Banila Co is "skincare for makeup". The brand focuses on essential skincare and creating the best skin condition to apply makeup. They are best known for the "Clean It Zero" cleansing balm, where one is sold every 3 seconds somewhere in the world!
"COSRX" is a combination of the words "cosmetics" and "prescription (RX)." This colourful brand uses minimalistic packaging design and focuses on the science behind skincare. Their products mostly contain a simple list of ingredients while ensuring maximum effectiveness. They incorporate ingredients such as snail mucin, rice, propolis, and skin-renewing chemical exfoliants to transform and improve your skin.
COSRX is undoubtedly one of the most popular brands in K-Beauty, with highly-effective products at an affordable price.
Heimish is a cruelty-free, modern and chic brand. They specialize in gentle products to fit your everyday lifestyle. They aim to enhance each individual's unique beauty. Their star product is the All-Clean Balm; a cult favourite amongst the K-Beauty community.
Innisfree, an eco-friendly brand created under Amore Pacific, is known to be South Korea's first all-natural brand. Their slogan is “Clean Island, where clean nature and healthy beauty coexist happily." Most of their ingredients are sourced from Jeju Island and are said to be "plant-to-bottle". Star ingredients in their products include green tea, orchid and volcanic clusters.
Jayjun's slogan is "Responsible for Beauty". The brand was created by a group of plastic surgeons, dermatologists and professional cosmetics researchers on the principle of resolving women's skin problems. Their masks incorporate ingredients to brighten up skin, make it healthier, firmer, more youthful and beautiful.
JMsolution was created by experts in aesthetics, dermatology and plastic surgery. They source ingredients from around the world to develop the best most innovative skincare solutions. Their products are created based on scientific research to work effectively on any skin type and concern.
Missha believes in affordable luxury. Their products are formulated using innovative technology to provide the highest quality. Many of their products have reached cult-favourite status and are seen as more affordable "dupes" for Western luxury skincare brands.
Mizon was created by a group of dedicated researchers from Korea's top cosmetics companies. Leading researchers with different specializations came together to create some of the most advanced and innovative formulas in skincare. Their snail mucin products are amongst the brand's bestsellers.
Pyunkang Yul was developed by the Pyunkang Oriental Medicine Clinic in Korea, an institution known for treating atopic skin disorders. They believe healthy and glowing skin is achieved by maintaining the optimal oil and moisture balance. Their products are formulated with minimal and natural ingredients to achieve optimal results even for the most sensitive skin.
SNP ("Shining Nature Purity") Cosmetics is a leader in the research and development of skincare, based on the treatment and clinical experience of the SNP skin clinic in Seoul, Korea. They believe in shiny skin, healthy skin, and clean skin.
Test out products in smaller sizes to know what works for your skin and what doesn't! Also a great size for short trips and travelling, when your entire routine will take up too much luggage space.
*Please note: We may not include descriptions of the products here as the selection is constantly changing and you can read about them on the full size product pages (if available)